The Application of Artificial Intelligence as a Modern Trend to Enhance the Competitiveness of Business (in Arabic)

In the last decades of the last century, information systems have undergone radical and rapid changes, as new applications of information systems and modern standards for designing these systems have emerged, and this development has been helped by many factors, the most prominent of which are: the tremendous technical revolution, especially in the field of information technologies, the explosion of knowledge, the progress of thought Administrative and organizational, development of business organizations, openness of the legislative and regulatory environment, and increased competition between organizations, ..., and others.

Among the most prominent modern applications of information systems, we find what is known as artificial intelligence techniques, which is considered a relatively recent field that emerged as one of the computer sciences that is concerned with studying and understanding the nature of human intelligence and simulating it to create a new generation of smart computers, which can be programmed to accomplish many tasks that need To a high capacity of deduction, deduction and perception, which are qualities that the human being enjoys and are included in the list of intelligent behaviors for him that could not be acquired by a machine before.

If the applications of artificial intelligence are important in many fields and fields, for business organizations they represent an urgent necessity that cannot be dispensed with, as many previous studies and research, both Western and Arab, have emphasized the importance of these applications in business organizations, which enable them to achieve several Advantages, most notably: improving the decision-making process, solving all administrative problems, reducing costs, improving quality, ..., and other advantages that contribute directly to enhancing the competitiveness of business organizations and ensuring their survival and growth.

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